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This movement eventually expanded beyond just the Facebook-Cambridge Analytica scandal and led to a larger data privacy movement. The data privacy breach caused the initiation of the #DeleteFacebook campaign with the goal of starting a movement to boycott Facebook.

The data was utilized by Cambridge Analytica to influence the political sphere, particularly to aid Trump’s presidential campaign. In 2018, Facebook and Cambridge Analytica were exposed for having harvested the data of millions of the app’s users without their consent. A piece of digital art that symbolizes both the anger towards Facebook and the intent of deletion.